Let us see the benefits of a Blockchain integrated CRM solution:
With businesses dealing with customers on their CRMs with no other entity involved, it creates a sense of trust within the organization that their needs are being addressed in real-time. For instance, if you are an E-Commerce organization, you might be able to conduct transactions on your portal without involving a third-party financial organization. Not only does this increase the conversion rate since the time taken for the transaction is less but you can redirect the customer to other opportunities as they will be sticking on your portal.
Improved Privacy and Security of Records
The customer information and data which include the transactions conducted with your organization will be secure due to the decentralized nature of the CRM. Since each computer on the network almost has the same authority, there will be no need to keep a check and balance on the records since no one has complete authority over the system. This ensures proper regulation of any set policy on the CRM as well.
Say Goodbye To Duplications
Blockchain will also end the need for database maintenance as there will be no duplications on the CRM once it is setup. All systems on the network will have a unique ID with control over the network distributed to all entities. There will be no tampering or duplications of records in this way since every entity on the network will keep a copy of the records with it. This is the beauty of blockchain and the benefit of a distributed network with no central authority managing the affairs.