Big Data: Incentivizing Consumer Behavior And Information Architecture For Media Companies | Quantzig

The unprecedented growth of the media and entertainment industry is making it difficult for media companies to keep up with the rapid pace of change. The pressure to reduce costs and improve revenues is a major challenge for media companies. Even the dominance of established companies in the media and entertainment industry is declining due to the highly fragmented media consumption habits of customers. This is leading to high customer churn in the media and entertainment industry, making it crucial for media companies to connect with their customers. READ MORE ON: BUSINESS WIRE

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DataYusra Hamid