The Role Of Artificial Intelligence And Machine Learning In Driving Customer Experience

While there’s a lot of excitement about artificial intelligence (AI) and machine learning (ML), there seems to be significantly less understanding of their capabilities and how marketers can utilize them to potentially change the customer experience. Even so, many brands are rapidly embracing both. As the CEO and founder of a company that uses AI and ML to help brands gain insights from customer data and help marketers apply those insights along the path to purchase, I've seen firsthand the progress as brands move from manually coding predictive models trying to improve broad segment responses to using AI and ML to automatically tailor messages, content and offers to the individual. READ MORE ON: FORBES

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CultureYusra Hamid