Wesfarmers Treating Data And Analytics As a New Business Strategy

Wesfarmers is hoping to transform the way its organisation uses data, making data analytics a business strategy instead of a side effect.

Speaking on a panel about data-driven cultural change during the Gartner Data and Analytics Summit in Sydney on Monday, Wesfarmers general manager of Advance Analytics Alan Lowthorpe said that while data and analytics has historically served to complement an organisation's business strategy, a shift has occurred where data and analytics has become the business strategy itself. READ MORE ON: ZDNET

DataYusra Hamid