Data-Driven Vs. Data-Led: The Important Difference

Over the last couple of months, I’ve seen the words “data-driven” used to describe products and companies in sectors ranging from productivity dashboards to stationary suppliers, charities, and even recruiters. These two words have been mentioned to me in casual meetings and boardrooms, and they always leave a bad taste in my mouth. While companies think being “data-driven” shows how digitally savvy they are, I feel it shows they’re missing the point of data.

There are two clear schools of thought when it comes to embracing data, and they go together like water and oil. Data-driven organizations collect and collate data, (hopefully) clean and purify it to exclude erroneous data points, and then follow the results. This approach allows companies to move fast and break things (thank you, Mark Zuckerberg). READ MORE ON: VENTUREBEAT

DataYusra Hamid