AR Is Going To Kill The Map’s Blue Dot

Remember the first time you used the handy-dandy map app on your smartphone? The magic of the blue-dot and step-by-step directions has undoubtedly changed the way we think about navigation, the physical world around us, and it has also given life to a new layer of location-aware experiences and conveniences.

A growing number of technology companies are jumping at the opportunity to improve the experience of navigation and wayfinding. We’ve seen many impressive concepts — including Google’s recently unveiled AR directions for Maps, and AR-powered wayfinding apps by American Airlines and other major airports around the world. Even the formerly glorious AR unicorn Blippar threw its hat in this ring before going bust, and it’s inevitable that someone will finish what they started. READ MORE ON: VENTURE BEAT

BusinessYusra Hamid