7 Ways Predictive Analytics Can Improve Customer Experience

It's a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction.

And it’s all because of data, business' new superpower, states Paul Gaynor, a partner at professional services firm PwC. "Advanced business analytics gives you the ability to see and predict everything, everywhere," he explains. "Every interaction with customers, every moving part in your supply chain, every financial transaction, anywhere in the world."READ MORE ON: CIO

CultureYusra Hamid