Big Data In Action: Using Graph Databases To Drive New Customer Insights
Williams: We started to realise that this innovative advertising that we had been creating was really a platform. The advertisers wanted to know not just how many people had come to their events and had shared information and that kind of stuff, they also wanted to get a deeper understanding of how consumers interacted with the brand.
We had a lot of events that we were helping with and at every single event we would have the Quander platform working behind the scenes. READ MORE ON: ZD NET