What Video Streaming Analytics Can Do To Your Business

Seventy-six percent. That’s the percentage of total internet traffic (business and consumer, combined) that will be video by 2021 in India, up from 57% in 2016. Why video? Because video is the most memorable form of content, and is often ranked significantly higher for engagement with consumers than any other forms of content on the internet.

Video can have considerable impact on consumers’ choices and buying decisions, so it’s crucial for brands to understand how to take advantage of this medium, and utilise video in their content campaigns in order to drive business results. Launching a video campaign is just one of the two steps. The second step is understanding the video streaming analytics data that can provide insights on campaign success, consumer behaviour and, ultimately, determine business results. READ MORE ON: FINANCIAL EXPRESS

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BusinessYusra Hamid