How Coca-Cola, Ford And Adidas Group Succeed With Self-Service Data Analytics

Gartner defines big data as “high-volume, high-velocity and/or high variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making and process automation.” While detailed, this explanation is about as unhelpful as it is concise.

What is very clear, however, is that over the past decade, leveraging data has become essential for business success.

Research from NewVantage Partners‘ Annual Big Data Executive Survey 2018 revealed that almost all (97%) of the 57 large corporations surveyed were exploring either data analytics or big data. However, harnessing data it’s not always straightforward. With data skills in short supply and demand for data-related roles set to continue to rise within the next four to five years, companies are increasingly establishing a culture of data analytics and bridging the gap with the right technology to fit the business needs. READ MORE ON: INFORMATION AGE

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DataYusra Hamid