Implementing Artificial Intelligence To Drive Customer Value

Artificial Intelligence (AI) and Machine Learning (ML) are becoming increasingly mainstream. The reason for this is because when applied in an organisational context effectively they can significantly enhance business outcomes. Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning.

Definition: The difference between AI and ML

Machine Learning is the process whereby machines learn to predict outcomes or find patterns from a large number of examples (big data). Algorithms are fed data and, like humans, learn from their errors to improve their performance. READ MORE ON: IT PRO PORTAL

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BusinessYusra Hamid