Elon Musk And The Tesla Automation Strategy: A Disruptor In Vehicle Safety Or Not?

In the days since the release of my colleague Lex Fridman’s interview of Elon Musk, attention has focused on Musk’s comment that Teslas with Full Self-Driving capability may become an appreciating asset. Given cars are (except in the case of special relics) depreciating assets, this is more likely than not closer to science fiction if Tesla continues increasing production.

Throughout the interview, Musk appears focused on the capabilities empowered by Tesla’s new “Full Self-Driving” feature, a three-year-old quest that integrates a new in-vehicle computer, fleet-level data learning, and large scale neural network training. While Tesla is developing a technology that may take a major step towards self-driving, experts (including myself) do not expect that any system produced and marketed for consumers in the next few years will be truly self-driving, and others feel strongly that a primarily vision-based system like Tesla is pursuing for self-driving will have limitations. What many do expect is an evolution of features that utilize drivers as a backup to the automation in situations requiring intervention. READ MORE ON: FORBES

Can we trust Tesla’s Autopilot feature and the organization’s quest for self-driving? Photographer: Christopher Goodney/Bloomberg  © 2016 Bloomberg Finance LP

Can we trust Tesla’s Autopilot feature and the organization’s quest for self-driving? Photographer: Christopher Goodney/Bloomberg

© 2016 Bloomberg Finance LP

BusinessYusra Hamid