IBM Is Acting On An Agricultural Data Mass

Increasingly unpredictable climates, razor-thin profit margins, shortage of arable land, and rising global food demand is pushing farmers around the world to explore and invest in technology with the goal of optimizing crop yields.

Farms of today now employ drones to fly over fields, smart irrigation systems, robotics, and IoT (Internet of Things) sensors attached to equipment. The result is a mass of valuable information which can fall to the wayside in the heat of operation.

“These days farmers don’t just farm food, they also cultivate data […]”, says Kristen Lauria, General Manager of IBM’s Watson Media and Weather Solutions. “Most of the time, this data is left on the vine— never analyzed or used to derive insights.”READ MORE ON: T_HQ TECHNOLOGY AND BUSINESS

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DataYusra Hamid