How Marketers Are Using AI And Machine Learning To Grow Audiences

When technologists first developed the concept of artificial intelligence decades ago, they wanted to create a technology that could mimic human intelligence. But what artificial intelligence (AI) has been able to do in the wake of big data and analytics has far outpaced any human ability. Indeed, big data would be completely useless if we relied on human brains to process it. One of the largest groups to benefit from AI’s superhuman powers are marketers using AI and machine learning to better grow their audiences. Whether they work B2B or B2C, marketers are using AI and machine learning to SFreach and engage customers in increasingly personal ways. READ MORE ON: FORBES

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BusinessYusra Hamid