Just think about the amount of text and voice data that we send or receive each day. Why not make this data meaningful with this huge amount of data and doing something cool? Now we have programs which can use our language to perform additional cool functions. Such systems are based on the combination of artificial intelligence and computational linguistics and are combined under the term NLP — Natural Language Processing.
A Tractica report on the demand for natural language processing (NLP) predicts that the total market size for NLP software, hardware, and services will be at least $22.3 billion by 2025. The study also estimates that AI-leveraging NLP software solutions will see global growth from $136 million in 2016 to $5.4 billion by 2025. Let’s see some of the best current applications of NLP that are changing how we interact with our machines and programs.
These days we hear a lot about Chatbots, they are the answer to user dissatisfaction when it comes to customer care call support. They offer modern-day virtual assistance to customer’s simple problems and discharge low-priority, high turnover tasks that do not require any skill. Intelligent Chatbots are expected to provide consumers with customized assistance soon. If you have tried online shopping or interacted with a chatbox on a website, you probably interacted with a chatbot rather than a human being. These AI customer service gurus are in fact algorithms that use natural language processing to understand your query and respond appropriately, automatically and in real-time to your questions.
The concept behind MT is to build computer algorithms for automatic translation, without any human intervention or need. Google Translate is the best-known tool yet. Google translate is built on even an NLP field called statistical machine translation (SMT). As simple as it may seem, it is not just word-to-word replacement. It collects as much text as it can which seems to have a similar meaning between two languages, and then it analyzes the data to find the likelihood of that word used in the same meaning in the other language. And this is analogous to us humans, we begin to allocate semantic meaning to words when we are young, and we interpret and extrapolate these semantic values with given word combinations.
Marketing agents also use NLP to find people with potential or clear intention to make a purchase. Internet behavior, using social networking sites and search engine requests provide a lot of useful unstructured customer data. Selling the correct ad for internet users helps Google to take full advantage of its sales. Market intelligence at its heart uses multiple information sources to build a broad picture of the existing market, consumers, challenges, competition, and growth potential for new products and services. The raw data sources for this analysis include sales logs, surveys, social media, and many more.
Voice recognition technology has been around for over 50 years? Scientists have been studying this topic for half a century and NLP has made it possible to achieve remarkable success in the last few years. We now have a whole range of speech recognition software programs that allow us to decipher the voice of humans. It’s used in mobile phones, home automation, hands-free computing, virtual support, video games and so on. Overall, this technology is being used to eliminate and better other input forms such as texting, clicking or other ways of selecting text. Currently, voice recognition is a hot topic that is part of a great number of products. A related technology is used in text-to-speech and speech-to-text programs that have widespread usage and use cases.
There is a statistical nature of the system behind the NLP concept. Moving towards this idea is the prospect of switching from Natural Language Processing (NLP) to Natural Language Understanding (NLU) where users can see and feel a human emotional connection with the devices. The information technology industry has taken its leap of faith over the last decade and gone deep into the different aspects of the representation of natural languages. We hope that this technology will help us get to the fully automated world of our dreams faster and easier.