Business Intelligence (BI) has been a major focus for almost the past two decades. Yet, many companies are still in confusion to formulate a business intelligence strategy.  BI organizations are still unable to find a clear, clean strategic path. Even if they are development companies or big-data enterprises.

Business Intelligence Strategy

It is the use of new innovative software to help CEOs and business managers make better and informed business decisions. These tools analyze and process data to strategize business strategies. BI results in faster and more confident decision-making when done correctly. Mainly because of the data backing up these decisions. It can save time, money, effort, and open up new possibilities.


As a company thinking about taking this path. You might be thinking about the same issues and problems. We will help you with formulating a good BI strategy for your business. Before moving on to BI strategies. Let us first shed the light on the Importance of BI.

Importance Of Business Intelligence

In today’s competitive market, where there is no shortage of new businesses popping up. There is a need for existing companies to study and understand consumer patterns/data within their industrial context. Once you get to analyze data and understand the structure of the market you’re operating in. You can better strategize your business decisions and be a step ahead of your competition.
BI helps companies make better-informed decisions by showing them present and historical data within their respective business context. Analysts within the company can study this data and provide the business with certain performance-related benchmarks. These standards could help the organization work in a much more efficient manner than before.
Not only does this help with restructuring internal resources to better utilize them but also helps analysts to study market trends. Also, understand how they can use them to their advantage to gain better sales/revenue.
All in all, if the data is utilized correctly it can help businesses from matters concerning internal strategy to marketing. Even for the hiring of external resources to help achieve business goals.

Business Intelligence In Decision Making

Let’s look at a few ways through which BI can help businesses make holistic, data-driven decisions:

Help identify ways to increase profits

Through the usage of BI, companies can learn about ways to better structure their resources and chart sale trajectories based on available data, both of which will enable them to increase profits by either cutting down on costs or optimizing resources to perform at their fullest potential.

Analyze customer behavior

At the end of the day what matters is the relationship that a company shares with its customers and the behavioral patterns governed by these relationships. By studying consumer patterns, companies will be better able to create strategies and products that are in line with what their customers are seeking.

Comparing competitor data

businesses must learn about their competitors and understand how they can beat them at their own game. Through BI, businesses can recognize the role of their competition, which helps them create better business strategies and plan their targets/performance/products accordingly.

Tracking performance

The hallmark of any successful business is that they keep striving to become better and to do that, they must regularly track performance to see if their goals are being met or if there are certain areas that they need to focus on and work on to better achieve their targets.

Optimize operations

Companies can learn about their internal performance and see how to better utilize resources to ensure that they operate at their maximum potential.

Predict success

Predictions are in no way 100% accurate but they help businesses set projected targets and work towards them while also helping them realize whether or not they’re on the trajectory for growth.

Spotting market trends

Markets are ever-changing. What may have been a successful trend for a period of time might just change into something entirely different overnight and therefore businesses must stay up to date with the market trends to stay afloat in the market and beat out their competitors.

Identify issues or problems

With the internal restructuring and resource optimization, comes the need to identify any problems that might be holding the business back. By utilizing the services that BI offers, companies can better read their business operations/performance and see if any roadblocks are hampering their progress. Once identified, they can then work on methodologies to tackle those problems and continue on the growth path.

How Does Business Intelligence Work?

In simple words, all businesses have goals and questions concerning those very goals. To answer those questions and then also track performance in line with these very questions, they end up gathering the necessary data, analyze it and then determine the actions that they will have to undertake to achieve those very goals.
In a more technical sense, all of this raw data is there from all business activities that have been taken place over time. This very data is then processed and stored in data warehouses for further analysis. Once stored and secured, this data can be used and studied at any given time to answer those questions and better strategize for the future ahead.

Business Intelligence Vs Data Analytics

Business intelligence works by incorporating both data and business analytics into the process.
It helps its users to conclude data analytics which helps it to break down information into smaller sections to better understand the specifics about each data set. In the world of data analytics, you would regularly ask the question of “Why did this happen and what can happen next?” – BI takes these very algorithms and allocates them into smaller sets to understand how one particular set impacts the other.
The realm of business analytics includes everything from data mining to introducing a variety of statistics to the users. These are relatively larger questions that are overarching business targets and can help give a more general perspective of performance, However, with BI, businesses can answer specific questions, albeit these questions are based on the generalized analysis provided by business analytics. Business analytics sets up the scene for BI to study the data further and understand the specific mechanisms that drive business performance.
This entire process is a cycle of discovery whereby all 3 avenues run in cohesion with each other, support individual processes and help to answer changing questions and expectations on a continuous ongoing basis.

Successful Business Intelligence

We will discuss some major points that you should keep in mind to make this Business Intelligence journey successful.

Prepare For Change

Implementing and disseminating the BI system correctly is another obstacle as you face new findings and problems following your implementation. An “Agile” mindset by making early versions in a multi-phase implementation process is often beneficial. Especially, for the success of your project. Initial feedback on the BI solution at hand gives confidence to the company. Also, enabling fast changes and correction of the direction while the solution is still being built. Knowledge about these potential issues. Or even opportunities to make better use of your BI tools and data may help prevent you from being lost later on.

Document Key Performance Indicators (KPIs)

The heart and soul of a successful BI plan lie in KPIs and their efficient calculation and analysis. Your BI team’s most important task is to collaborate to identify key business performance indicators (KPIs). These must be tangible figures that show whether the company fulfills its goals and where we can make changes.

KPIs must be aligned with the company’s goals but start with a small number to keep the process simple. Go for the most important KPIs in the early stages and add later on. Also, be sure that you track KPIs from different business areas. The IT department is not the only one related to a BI strategy. Your BI team and the KPIs should be a cross-section of all your departments.

Involve the End-users

End-users need some motive to be passionate about the tools you are introducing in the company. To be excited about this shift, they need to understand how the BI system can make their jobs easier. So it’s crucial to get their feedback on what they’re hoping the tool can do for them. Moreover, knowing how they’re going to use the tool daily. If they feel a part of your BI project’s planning process, you’ll get the inside track on their specific needs. Also, get them excited about the changes going on.

What Companies Are Using BI?

The expertise in Business intelligence has quickly found its way into the healthcare, IT, and education industry. Organizations within these industries have begun using BI to transform their operations and better structure performance.
Even in the world of finance, several firms have begun using BI to study trends and performances of their branches that might be spread out across a range of locations. By creating a system that can understand performance metrics and identify opportunities over a wide variety of locations, BI helps these very firms make better-informed decisions.
This helps respective managers and those in leadership positions understand overall performance, identify areas of improvement, and study trends about specific locations, which can help them create separate strategies for those individual locations.


Your company and its operations could transform with the right approach to Business Intelligence Strategy. Consider the effect that smarter insight into systems and processes can have on your overall productivity. You can enhance many aspects of your business with real-time data, integrated information, and business intelligence-based decisions.

Applications Of Business Intelligence (BI) In The Tech Industry