Business Intelligence (BI) has been a major focus for almost the past two decades, yet many companies are still confused when it comes to formulating a strategy for business intelligence.  Business intelligence organizations are still unable to find a clear, clean strategic path whether they are development companies or big-data enterprises.

Business intelligence is the use of new innovative software to help CEOs and business managers make better and informed business decisions. These tools analyze and process data to strategize business strategies. Business intelligence results in faster and more confident decision-making when done correctly; mainly because of the data backing up these decisions. It can save time, money, effort, and open up new possibilities.


As a company thinking about taking this path, you might be thinking about the same issues and problems. But worry no more, for we will help you with formulating a good BI strategy for your business in this article. Below we discuss the major points that you should keep in mind to make this journey successful.

Prepare for Change

Implementing and disseminating the BI system correctly is another obstacle as you face new findings and problems following your implementation. An “Agile” mindset by making early versions in a multi-phase implementation process is often beneficial for the success of your project. Initial feedback on the BI solution at hand gives confidence to the company, enabling fast changes and correction of the direction while the solution is still being built. Knowledge about these potential issues, or even opportunities to make better use of your BI tools and data may help prevent you from being lost later on.

Document Key Performance Indicators (KPIs)

The heart and soul of a successful BI plan lie in KPIs and their efficient calculation and analysis. Your BI team’s most important task is to collaborate to identify key business performance indicators (KPIs). These must be tangible figures that show whether the company fulfills its goals and where changes are required. 

KPIs must be aligned with the company’s goals but start with a small number to keep the process simple. Go for the most important KPIs in the early stages and add later on. Also, be sure that you track KPIs from different business areas. The IT department is not the only one related to a BI strategy. Your BI team and the KPIs should be a cross-section of all your departments.

Involve the End-users

Your end-users need some motive to be passionate about the tools you are introducing in the company. To be excited about this shift, they need to understand how the BI system can make their jobs easier. So it’s crucial to get their feedback on what they’re hoping the tool can do for them, as well as knowing how they’re going to use the tool daily. If they feel a part of your BI project’s planning process, you’ll get the inside track on their specific needs and get them excited about the changes going on.


Your company and its operations can be transformed with the right approach to BI. Consider the effect that smarter insight into systems and processes can have on your overall productivity. You can enhance many aspects of your business with real-time data, integrated information, and business intelligence-based decisions.