In a world where everything is Apps-based, from our diet plans to our hangouts planning, from our exercise routines to developing our coding skills, you name it, and there must be an app, somewhere out there, to cater to your needs. But, while one observes millions of applications around them, there are many millions of applications that fail.
According to some statistics, the rate of successful Applications-Apps for business turns out to be 0.01%. Why? Well, there are many reasons, and this article is going to cover some of them.
KNOW YOUR TARGET AUDIENCE
Applications are there for people to consume and to please some need. Thus, the target audience is central to the app design and build process. Many applications were developed in the past without proper user research. This insufficient investment in research and development often leads to a divergence between the need that the application satisfies and the need that the target consumers are looking to fulfill. Engaging in user research and making an application based on the User-Centered Design process should overcome this threat.
It takes a person only a few seconds to feel overwhelmed by the number of applications there are for the same purpose. This shows that many applications are like each other, with very few differences between them. With developers trying to build more apps for the already looked-after needs, they are pushing their apps to failure.
This is usually the aspect where most developers go wrong. An application can have a value proposition(that is, it meets a need in a way that no other application can do). It can also display a rich understanding of the target audience and their needs, but if the application is not intuitive, it is likely to fail. By intuitive, it means that the user should not face difficulty in operating the app. If the user is not able to understand the process of accomplishing a task on the app, the user is likely to quit using the app and never return to it. This also implies knowing the context in which the user will be using a critical application.
ADVERTISING YOUR APP
With millions of apps at their disposal, users will not make much effort to get to know your app unless you market it and make it reach the consumer, rather than the other way around. One can open play store and observe so many applications there, which they have never even heard the names of. Some applications are ranking low, and consumers will never know they existed. It is crucial to advertise the app and make the target audience aware of its presence.
It is not only useful to research the practices of the current competitors but also of those who have left the market due to failure. The former can help the developer understand what it is that the target audience likes about those competitors, which has kept them in the game and what was it about those who have left the market due to application failure, which made them leave the market. Such an in-depth analysis can make the developer know about the dos and don’ts of developing their application.
There are many other reasons why applications fail, and this list is by no means exhaustive. Yet, by focusing on these fundamental aspects of designing and developing an application (knowing your target audience, proposing value to users, making your app friendly, introducing it to consumers and conducting in-depth market research) can help in building applications that are financially successful and stable.